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	    <description>Pernod Ricard group &amp; brands news</description>
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	    <pubDate>Fri, Aug 29, 2008 01:42:04 CEST</pubDate>
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			<title>Beefeater </title>
			<link>http://www.pernod-ricard.com/en/pages/2495/Group-brands-news/Beefeater.html</link>
			<description>Beefeater unveils a new packaging and a new international advertising campaign</description>
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			<pubDate>Thu, Jan 25, 2007 00:01:00 CET</pubDate>
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			<title>Drinkaware.ie</title>
			<link>http://www.pernod-ricard.com/en/pages/2494/Group-brands-news/Drinkaware-ie.html</link>
			<description>MEAS, the Irish alcohol social responsibility organization launched a major initiative in early November...</description>
			<content>

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			<pubDate>Tue, Dec 12, 2006 00:01:00 CET</pubDate>
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		<item>
			<title>&apos;&apos;Building the success of Pernod Ricard&apos;&apos;</title>
			<link>http://www.pernod-ricard.com/en/pages/2493/Group-brands-news/-Building-the-success-of-Pernod-Ricard.html</link>
			<description>Discover throughout the online interactive tool, the key acquisitions of the Group that have made the success of Pernod Ricard those last 30 years.</description>
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			<pubDate>Tue, Nov 21, 2006 00:01:00 CET</pubDate>
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			<title>2005/2006 Annual Report </title>
			<link>http://www.pernod-ricard.com/en/pages/2492/Group-brands-news/2005-2006-Annual-Report.html</link>
			<description>Discover the interactive version of the new 2005/2006 Annual Report.</description>
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			</content>
			<pubDate>Wed, Nov 8, 2006 00:01:00 CET</pubDate>
			<guid>http://www.pernod-ricard.com/en/pages/2492/Group-brands-news/2005-2006-Annual-Report.html</guid>
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			<title>Pernod Ricard the first corporate sponsor of the Mus&#233;e du Quai Branly</title>
			<link>http://www.pernod-ricard.com/en/pages/2491/Group-brands-news/Pernod-Ricard-the-first-corporate-sponsor-of-the-Musee-du-Quai-Branly.html</link>
			<description>The only museum of its kind in the world, the Mus&#233;e du Quai Branly has just celebrated its opening.</description>
			<content>

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			<pubDate>Mon, Jul 3, 2006 00:01:00 CEST</pubDate>
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