Brand News

	Chivas Brothers, the premium gin and Scotch whisky business of Pernod Ricard, has unveiled the main elements of its revitalisation plan for Beefeater Gin, the world’s number one premium gin. They include a new look for the bottle that has been built upon the brand's quality reputation as well as an advertising campaign. The campaign is entitled 'Forever London' and brings the traditional London roots of the brand to life with a fresh contemporary twist.	new campaign outside France
As Beefeater is the only premium international London Dry Gin still distilled in London, the city remains at the heart of Beefeater and of the new marketing campaign.

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