External growth

Pernod Ricard has implemented a policy of business development through external growth. In 1975, the Group had only 2 subsidiaries, in Switzerland and in Spain. The principle of regionalisation came into being in 1996 with the creation of Pernod Ricard Europe, Pernod Ricard Asia and Pernod Ricard Americas. With the takeovers of Seagram and Allied Domecq, the Group strengthened its position in the Americas and Asia. The acquisition of V&S group in 2008 enables Pernod Ricard to become n°2 in the US and consolidates its presence in Northen Europe.

Acquisitions and growth

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Over the last 30 years, Pernod Ricard has acquired:

• Campbell Distillers in 1975,
• Austin Nichols Ltd in 1980,
• SIAS MPA (the world’s n°1 producer of fruit preparations for the dairy industry) in 1982, sold in 2002, 
• Orangina in 1984, sold in 2001,
• Ramazotti in 1985,
• Irish Distillers in 1988,
• BWG (subsidiary of Irish Distillers, wholesale distributor) in 1988, sold in 2002
• Orlando Wyndham in 1989,
• Larios in 1997, sold in 2005,
• Agros et Yerevan Brandy Company in 1999,
• 38% of Seagram’s Wines and Spirits business in 2001,
• Allied Domecq in 2005.
• V&S in 2008

The 2008 acquisition of V&S: focus

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Pernod Ricard acquired the Swedish group V&S in 2008, for € 5.69 billion. This acquisition allowed the Group to acquire ABSOLUT, the leading brand of Premium vodka. Among the other brands joining the portfolio of Pernod Ricard:

• Level Vodka 
• Aalborg Akvavit, Gammel Dansk, Luksusowa 
• Aussie, Blossa, California, Chill Out 
Pernod Ricard now has a presence in all segments of the wines and spirits market.