Emerging markets

Since its creation in 1975, internationalisation has been one of Pernod Ricard’s strategic development objectives.  In 2007/2008, the Group generated almost 90% of its total sales outside France.

Pernod Ricard intends to strengthen its position in emerging markets. The acquisition of Allied Domecq in 2005 helped reinforce the Group’s presence in Asia, Europe and South America, the V&S acquisition (2008) in Northen Europe.
 
To achieve this, the Group relies on local leader brands. These brands secure Pernod Ricard’s strategic position in growth markets and allow the Group to progressively introduce the 15 key global brands in these emerging markets.

• More about Pernod Ricard’s 30 local brands