Profile

Identity

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Pernod Ricard is the world’s n°2 in wines and spirits.

Since its creation in 1975, Pernod Ricard has undergone sustained development, founded on both organic growth and successive acquisitions.  The purchase of Allied Domecq in July 2005 is the most recent sign of the Group’s worldwide ambitions.

Building on its portfolio of Premium brands, its presence on every continent and its decentralised management structure, Pernod Ricard intends to continue to develop internationally.

Values

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Pernod Ricard’s strategy and ambitions are founded on 4 key values that have guided its development since the beginning:

• conviviality,
• entrepreneurship,
• integrity,
• commitment.

These key values express the identity of the Group and underpin its business culture.  They are its strength and originality.

• More about Pernod Ricard’s values